As marketers, we all know you can’t rank without link building. In fact, 56% of you said you can’t rank without links.

Not so long ago, creating links went through a few dark seasons where almost every link was … black hat. No personalized email, content not needed, and only a dab of brand mentions. We built links that were majorly boring and spammy.

But then, the term “link building” has begun to transform to link earning, link giving, and link acquisition. Links are giving back what the search engine space had been missing for so long: quality! meaning! engagement! All is right in the link building universe again.

Link Building

Benefits of Building Links:

  • Quality links increase the overall authority and trustworthiness of a page to the SERPs.
  • Quality links to multiple pieces of content regularly can increase domain-wide rankings with time.

Best Link Building Tools:

  • Majestic
  • SEMrush
  • Spyfu
  • Ahrefs
  • Moz
  • Alexa
  • Buzzsumo
  • Yesware
  • Banana Tag
  • Buzzstream
  • Pitchbox
  • Boomerang for Gmail
  • Google Search Console
  • Bing Webmaster Tools
  • Google Analytics

Here are some best link building procedures to generate backlinks for your website.

  1. Technical SEO
  2. Link Reclamation
  3. Email Outreach
  4. Guest Blogging
  5. Directories
  6. Proprietary Data-Driven Content
  7. Link-Worthy Content
  8. Podcast Tours
  9. Radio Stations
  10. Link Repo (Mentions)
  11. Competitive Links
  12. Link Gratitude
  13. Content Syndication
  14. Testimonials and Reviews
  15. Community Engagement
  16. Blog Comments
  17. Affiliate Links