Web design isn’t just about making a site look pretty anymore. Visibility, functionality and SEO content comprise the major parts of successful websites. To optimize a website, you also have to think about how people access the Internet. If you plan for visitors who are just using a computer, then you alienate quite a large faction of people who browse on smart phones, tablets and other devices. Optimizing your site for more visibility is key to getting more traffic, selling ad space and ultimately, building a successful online space.

#1. Start with the Code

All websites begin with HTML, but how you use that HTML to create something that visitors will find helpful and informative is a little trickier. For instance, personal blogs and even businesses may choose WordPress to design a site layout, but if they wanted a better content management system (CMS), they may purchase their own CMS or build a site with Drupal. In addition, designers also must consider responsive design, which means building a site that visitors can view on any platform or browser. Designers can even build a website to enhance a browsing experience depending on the type of device that they use to view content. Mobile sites really need to have seamless functions so that it’s easy to find and view information whether using a tablet or smart phone.

#2. Use Descriptive Content

What’s your site’s niche or target audience? To gain more specific traffic, use the right language and keywords when composing the content for your site. If you have a specific product, service, industry or focus, you should pick keywords and popular phrases that will direct people’s search queries to your site. Using SEO techniques like this will improve rank but also allow you to show a confidence and knowledge of your niche. It’s also best if you hire a cheap UK SEO company to help with your project.

#3. Highlight Important Content

If you have a blog or business that specifically talks about interior design, highlight content related to interior design above any other. You should feature as many articles, images and news to this specific content in a clear way. This shows authority on the subject matter and makes visitors want to return to your site to find the latest information or gain insight into a field.

#4. Affiliate Marketing and Promotion

By affiliating yourself with other companies and sites who also share content related to your niche, you gain a wider audience. A fisherman’s net comes to mind when promoting your site through articles and links around the Internet. Search engines grade sites on how many back links that they have floating around. As you gather more sites willing to link and feature articles about your site’s content, you’ll gain more traffic and a higher page rank.

Visibility takes time to establish, but if you optimize your site and content correctly, you can start seeing results almost immediately.