SEOSocial Media

20 SEO Auditing Tools You Should Use in 2023

Website auditing requires a lot of time and resources to analyze the entire website in detail as the auditor has to go through over hundreds of pages. There are numerous SEO auditing tools available in the market that make the work of SEO experts much easier. With SEO audit tools you can easily identify the problems with your website and can plan to work as per audit report recommendations. Website audit lets to know the flaws in the website and will gives tips on Website UI/UX. We can can change the website structure and content flow in order to get leads based on the audit report. I have compiled a list of some of the best SEO website audit tools you should use in 2023.

1. SEMrush


SEMrush is one of the best website audit tool elaborate dashboard that reports on the performance of domains as a whole and their specific pages. The website offers numerous toolkits, one of which is an SEO toolkit. Semrsuh offers

    • Keyword Research
    • SERP Monitoring
    • Ongoing SEO Reporting


2. Ahrefs


Ahrefs site audit is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content. ahrefs seo audit tool’s three main tools are:

Site Explorer, Which shows you the performance of specific webpages on your website.

Content Explorer, which allows you to search high-performing webpages under specific keywords and topics.

Keywords Explorer, which generates the monthly search volume and click-through rates of specific keywords.

3. WooRank


WooRank is one of the easiest website audit tools to use. It uses a visual traffic light system which allows you to see which elements have passed, which need improvement and which are being flagged as errors. Based on what the audit flags up, the overall SEO performance of your site is recorded as a number out of 100

4. WebCEO


WebCEO SEO platform integrates 15 indispensable website auditor tool online that every SEOer needs for effective keyword niche research, website audits and analysis, safe link building (now dubbed as link earning), in-depth social media metrics and marketing analytics.

5. Majestic SEO

majestic seo

Majestic SEO is one of the best link intelligence web audit tools available to website owners today and the best part is that it’s free, at least a big part of it is, and definitely holds it’s own against tools such as Open iste explorer from Moz and link data from RavenTools.

The feature we are most impressed by is Majestic’s custom Trust Flow and Citation Flow scores. Trust flow is a method of looking at a site’s link profile and comparing that profile to other websites with a similar profile. If those sites are quality, the Trust Flow is higher. If those sites are not quality, the Trust Flow is lowe

6. Screaming Frog’s SEO Spider

Screaming Frog

The Screaming Frog SEO Spider is a search marketer’s best friend and is best website audit tool online.

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. It could take hours or days to manually evaluate the same URLs.

7. Raven Tools

raven tools

Raven Tools provides Site Audits, Backlink Data, Automated Reports, and Rank Tracking. Raven site audit is a comprehensive online platform for agencies, consultants and in-house professionals who need to research, manage, monitor and report on SEO, SEM, PPC, social media, email, content and other Internet marketing campaigns.

8. HubSpot’s Website Grader

hubspot website grader

Founded by HubSpot, Website Grader is a web-based best seo audit tools that gives you a summary of your website with the option to expand on each point. It is a rather complex tool to use because it gives back a lot of overwhelming information and data to process.

Website Grader is an online tool that generates personalized reports based on the following key metrics:

Performance, Mobile Readiness, SEO,  and Security.

9. Moz’s Pro Tools


The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their overall efforts.

Moz Crawl Test is another synonymous tool with SEO and website auditing. Moz website audit has its own website crawler that helps webmasters to identify critical issues with the website, status codes of HTTP, and other useful SEO data for website audit.

10. Alexa Site Audit


Alexa SEO Audit tool is a favorite tool for site owners as it helps them to figure out and fix problems of their websites. It provides keyword suggestions and backlinks reports based on the data of Alexa. The generated report is formatted in an easy-to-read format, making it easier for the user to read and fix errors.

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11. Found’s SEO Audit Tool

found seo tool

Found ‘s SEO Audit Tool is an easy-to-use tool for marketers looking to identify (and solve) common SEO errors on a website.

Simply enter your URL and receive an instant automated SEO audit of your site. Found’s SEO Audit Tool is broken down into three main parts:

Technical issues. This reports on factors like domain canonicalization and XML sitemaps.

Content issues. This focuses on influential factors like keywords and meta data.

External link analysis. This aims to evaluate the quantity and quality of external links.

12. SEO PowerSuite


SEO PowerSuite is a bundle of some powerful, professional SEO tools: Rank Tracker, SEO SpyGlass, WebSite Auditor and LinkAssistant. They offer a free version that has a ton of features, but you can’t save any of your projects.

13. SEOptimer

SEOptimer tool

SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.

14. SEO Site Checkup


SEO Site Checkup offers an easy-to-understand and comprehensive set of best seo audit tools to help you understand your website from a search engine’s perspective. In just a matter of few seconds and a couple of clicks, you can see how a search engine may interpret your site. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings.

15. Seomator

Seomator is an online SEO Audit tool crawls a website and provides a comprehensive analysis Report you can export and download in a white-label PDF detailing the problems, scores, and fixes to on-page and off-page SEO performance.

16. Netpeak Spider

netpeak spider

Netpeak Spider is one of the greatest SEO auditing tools to use. Designed specifically for in-depth SEO analysis and created to work with huge websites therefore it has a flash speed of crawling. This program analyzes website you enter, checking the URLs for common SEO issues and on-page parameters. It prepares for you reports based on crawling results that needed to pay attention if you’d like to boost the website’s traffic and improve ranking.

17. GrowthBar

GrowthBar  is a simple chrome extension that gives you instant access to critical SEO data points about any website and unlocks the growth channels and keywords that are working for them.

The tool allows you to explore best performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, Facebook ads, and more.

GrowthBar makes it stupid simple to execute SEO and grow organic traffic.

18. Serpstat

Serpstat site audit is a tool that can help you to assess and improve your technical optimization easily. This tool is suited not only for SEO specialist and agencies but also for those who are strangers to SEO. It shows types of mistakes you have on your site along with their location, and even gives brief recommendations on how to fix it. Therefore, you can run your domain through this tool and get all information you need to improve your site and rank higher as a result.

19. DeepCrawl

DeepCrawl provides in-depth reports and and crawls millions of web pages. It is one of the best tools to use if you run large marketing projects. It also returns you reports about your competitors-based on the site structure, content, and social media marketing.

20. Sitebulb

Sitebulb is website auditing tool for SEO consultants and agencies. Sitebulb isn’t just a website crawler.It analyses data from an SEO perspective, guiding you though the process of delivering actionable website audits to your clients.




Which are SEO audit Tool?

SEO Audit tool is a powerful tool for online marketers who are looking to find and solve SEO errors. You just need to enter your URL to get an instant report-based on the three main sections, i.e. technical, content issues, and external link analysis.

How do I do a SEO audit?

Step 1: Identify link building opportunities.

Step 2: Identify site structure improvements.

Step 3: Find (and fix) thin content.

Step 4: Identify (and nix) duplicate content.

Step 5: Scan for keyword optimization.

Step 6: Make sure meta tags are optimized.

Step 7: Identify page update opportunities

Which is a free SEO audit tool?

There are several free SEO website auditor tool tools were there. The seo audit tools like Screaming Frog is Free For 500 URLs Or Less. Industry-leading site auditing software Screaming Frog offers a free version that’s perfect for auditing smaller sites that are under 500 URLs. It’s a powerful way to crawl a site and learn if there are any problems.

What is SEO checklist?

SEO checklist is the process of Doing and implementing SEO for website. Its involves On-page SEO, Google analytics and GSC creation, Sitemap creation. On-page SEO is the process of optimizing the actual content on your page. It includes optimizations made to visible content and content in the source code.

What are the best Website audit tools?

There are several free and paid web audit tools were there, Here are some of the website auditing tools

Semrush, Ahrefs, Moz, Woorank, WebCEO, majestic SEO, raven seo audit tool, alexa seo audit tool, Hubspot, Found SEO tool, SEO power suite, SEOptimer,SEO site checkup, SEOmator, Screaming Frog, Google Analytics, Google Search Console, DeepCrawl and etc.

Is Google Analytics a SEO tool?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

What are the different types of SEO?

The 6 types of SEO you need to boost your site traffic

  • On-page SEO
  • Off-page SEO.
  • Technical SEO.
  • Local SEO.
  • App store optimization.
  • YouTube SEO.

What are the two main parts of SEO?

SEO is divided in two parts: On-page SEO and off-page SEO. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking in SERP (search engine results pages), whereas off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web.