Up to only a few years ago you could enter some search terms into a search engine and get pages that were literally just a jumble of words arranged in no particular order and meant to develop another website’s prestige or rating in a search engine. This was something referred to as keyword stuffing, and today it is a method that is sure to bring disaster.
Today all the businesses are turning their operations to online web and every company is maintaining a website with product offerings and services. Here the performance and speed of the website is playing key role in getting maximum exposure. So the website must be search engine friendly and have faster loading time.
If your website is taking long time to load then visitors abandon the site. As a result the traffic for site and sales will decline. If a firm doesn’t make a good and current site and fails to consider SEO, they may as well not bother being online at all. They get zero return on their time or effort if it is not going to provide optimal results.
For example, a site or blog owner could do the market research to uncover the best words and terms to use in their web content and populate all of the WordPress fields with this information. This alone would get them good results, but using the theme that is a good match to their mission or business ensures that the audience also likes the overall looks of the pages too – which is usually a big selling point. Because even the plugins that create video or image galleries are designed with SEO in mind, however, these do not reduce the site’s position in search engines