Creating A TikTok Marketing Strategy For Your Brand – A Detailed Guide
Targeting your audience is the essential thing of any marketing strategy. If you target young women and teens from the early twenties, you can mix your marketing skills with TikTok. It is the most downloaded app across the globe.
TikTok is a social media short-term video app created by Chinese creators. In 2016, ByteDance introduced its social media video app, Douyin. After one year, they expanded the app outside China by renaming it as TikTok.
Musical.ly was one of the social media platforms launched in 2014 that allows its users to create comedy videos and lip-sync videos. Teens loved the platform. In 2017, ByteDance purchased Musical.ly for $1 billion. Then, TikTok is combined with Musical.ly to make a large video community. However, they kept Douyin separately in China.
Now, TikTok is accessible in 75 languages and over 150 countries. It is the most downloaded non-gaming app in the Apple App Store. A lip-sync video feature in TikTok is the famous and most used feature in the app.
Use Of Marketing On TikTok
A perfect reason to use TikTok for marketing purposes is to gain more current and future active customers.
TikTok also has atypical users; they are influencers and celebrities delivering the contents to core typical active users on TikTok. For instance, Jimmy Fallon is famous for sharing video content on TikTok, and also he creates new challenges for teens.
TikTok is deserved for developing curiosity, engagement, and reach rather than direct selling. Most brands implement a TikTok marketing strategy to create brand awareness. This leads several people to keep their eyes open to see what you post. When they feel your content is damn good , they will like it and share it with their friends and followers. Clearly, implementing the right marketing strategy is sure to get more TikTok likes for your videos than you think.
What Will You Consider On TikTok Marketing Strategy?
Most businesses got a way to target their audience through different social media, websites, and video-sharing apps. Advertisers frequently spread their dollars on various channels. The days of investing money on Television ads are gone now. If you target the kind of audience who like TikTok, it makes sense that you pay the marketing budget for the video content platform.
Don’t market on TikTok just because the platform is more popular. You want the best reason to market on TikTok, and it brings the goals of your marketing campaigns and your targeted audience.
Setting up a marketing goal is the very marketing campaign’s first step. What are you planning to get success with this marketing campaign on TikTok? Why do you consider TikTok marketing?
In-Feed Native Ads
The in-feed native ads on TikTok are similar to Instagram stories. You can attach CTA(Call To Action) buttons and website links that help the viewers land on your targeted page.
You will have some special options while creating in-feed native ads on TikTok. You can track your ads completely, which helps to analyze your marketing campaign’s ROI on TikTok. At first, you need to set the goal for your campaign, and then calculate your Revenue On Investment accordingly.
Host Hashtag Challenges
Many TikTok users like to participate in hashtag challenges on TikTok. Hashtag challenges grow the engagement and traffic with the little amount of spending for challenging companies.
You can also create your own hashtag challenges on TikTok. It features a banner ad that helps your viewers land on the challenge’s rules and instructions page. TikTok shows banner ads on the user’s Discover page.
The well-known hashtag challenge is #tumbleweedchallenge from Jimmy Fallon. The challenge was pretty TikTok oriented; he started it on his late-night talk show on Television. Fallon challenged the TikTok users to do videos themselves rolling on the ground like a tumbleweed to a background soundtrack of Western theme music. Dramatically, users on TikTok made over 8,000 videos for Fallon’s challenged hashtag #tumbleweedchallenge. You do not have to stick with celebrities like Fallon to bring up your hashtag challenges. Many brands successfully came forward to do their unique challenge. For instance, McDonald’s introduced a challenge with the hashtag #bigmactiktok, which results in huge social results for them. McDonald’s offered some cash prices for the user’s videos with their related hashtag, which looks fantastic.
It is a rare advertisement type on TikTok, but they consider a brand to take over the TikTok for some time. A popular fashion brand GUESS takes over TikTok for the first time for six days in 2018. They interacted with the hashtag challenge. When a TikTok user opens the platform during GUESS’s takeover period, they will directly redirect to the #InMyDenim challenge. GUESS also joins hands with famous creators @jammincammy, @ourfire, etc.
You need to be a remarkable brand to take part in the Brand Takeovers on TikTok, and also remember that there can’t be two brand takeovers at a time.
UGC (User-Generated Content)
UGC improved gloriously for online advertisers in the last few years. UGC is easier for organizations and nonprofits than for any brands on TikTok.
The perfect way to cheer User-Generated Content on TikTok is to ask your followers to market your business or brand by making and posting apt content.
It is like hashtag challenges in many ways. Because it involves the users posting video contents of whatever is queried in the challenge.
Haidilao, a Chinese restaurant, takes a marketing campaign on user-generated content when they ask their followers on TikTok to create and post short videos of their delicious food from the Haidilao’s menu. Dramatically, over 15,000 people made their food experience.
TikTok is a perfect platform to go for Influencer marketing. There are many popular youngsters on TikTok with a considerable fan base.
In Influencer marketing, you need to create a strong relationship with your Influencers on TikTok, so they remain responsible for their audience. Brands frequently join hands with the popular Influencers on TikTok to spread their messages.
Don’t forget that the audience on TikTok is young people. It is not like a place to rush a sale, as you think. Some Influencers on TikTok feel comfortable selling through their video content.
Author Bio: The post is by Anne Joseph, a passionate social media writer and working at Bouxtie. She has strong strategic skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.